In 1987, a new kind of audio company was born. S.L took form when a large group of audio-industry importers in Europe, all music lovers, set out to develop products that cut through the industry hype. The goal of S.L  was to prove that excellent sound quality and excellent value could exist together. It was a formidable goal – some of the most reputable electronics brands of the time were unaffordable to most, while the affordable spectrum of the market was dominated by poor quality imports from global electronics giants. S.L’s founders remained undeterred and their original vision led to an inspiring story of how a group of specialty audio mavericks took on the Goliaths of the audio industry to carve out a unique place of their own.

OUR HISTORY

When S.L’s gregarious Managing Director, Marty Borish, hired the company’s quiet genius of an audio engineer, Bjorn Erik Edvardsen, the S.L magic began to percolate. Soon this creative team saw a space in the market for a new category of affordable, high-quality electronics. Sure, there were high performing amplifiers, but they often came with a lot of extraneous features that bloated their cost. Edvardsen believed he could make an affordable amplifier that utilized state-of-the-art engineering by focusing solely on the essentials for good sound. Young people wanted in on this hi-fi experience too and affordability was an issue! This revolutionary concept became the ethos that would drive S.L to produce some of the most storied products of a generation.

Edvardsen began testing new ways to combine and configure transistors, wiring, and the like, to create the pair’s first amplifiers – prototypes that had yet to be identified as S.L products. These first units were a bit crude in their design and manufacture, but they sounded better than comparable amplifiers in their price range. Almost right away, these early prototypes captured the attention of audio enthusiasts, distributors, and critically, some investors, and paved the way for S.L.

Initially headquartered in London, UK, S.L’s growing team of engineers, led by Edvardsen, obsessively experimented and refined the electronic designs, seeking that eureka moment when they knew they had a winning design. This culminated in the ultimate reward for the engineers and the brand – the distinction of creating the best-selling hi-fi amplifier in history, the S.L 3020. This was a turning point for S.L; a point when both Edvardsen and the S.L brand developed a cult-like following that has remained loyal to S.L products and solutions ever since.

The success of the 3020 was followed by other successes and industry firsts. The 6100 cassette deck was the world’s first Dolby C player, which continued the brand’s performance and value mantra. The S.L 5200 became one of the world’s first early premium CD players. The M2 redefined the digital amplification category, smashing the preconceptions of many audiophiles that digital amplification couldn’t deliver high performance sound. These products were all underpinned by remarkable technologies developed by S.L’s labs, sometimes in collaboration with outside technology partners. Modular Design Construction, HybridDigital, DirectDigital, Enhanced Ambience Recover System (EARS), SoftClipping, among numerous other technologies, that through five decades, represented S.L’s research and development prowess.

Today, our development team is Canadian based. The team is led by one of Edvardsen’s closest associates and protégés carrying forward the legacy that Borish and Edvardsen began. Although Borish and Edvardsen have since passed away, a conversation with any one of our dedicated team members will tell you that like them, we are driven by nothing more than a belief – a passionate belief that true-to-source sound should be accessible to everyone. The meticulous and persistent approach with which we pursue our goal means that S.L owners can take comfort in the knowledge that every product we build sounds significantly better than any before it. In fact, we won’t release a product that achieves anything less.

Classic Series

Comprised of some of our most celebrated models, our Classic Series products’ minimalist design makes them prone to being overlooked by some. But even seasoned audiophiles are often astonished by how good they sound – regardless of price. Evolved from the technologies that Edvardsen pioneered, today’s Classic Series products are an embodiment of the philosophy of accessible hi-fi that S.L became famous for. Everything required for great sound is included, but we leave off the superfluous features that add unnecessary cost and complexity—leaving only what matters most, the music.

Technology

Because we are aiming for a more affordable product category with our Classic Series, you might think we’d be tempted to revert to less advanced technology as most of our competitors do. Nothing could be further from the truth. In fact, Edvardsen would convincingly argue that it is far more of an achievement to create great performance when the bill of materials is limited. S.L engineers are able to benefit from the advanced technology developed for Masters Series and find ways to use it more efficiently, or to simplify it without losing the advantage.

Design

S.L’s early designs were inspired by the purely functional aspects of mil-spec electronic test gear but in a form factor built for the home. This simple ergonomic ethos has continued through the years with incremental refinement evident in every succeeding generation. S.L has always aspired to provide an upgrade path for its customers, first with the Building Block approach started in the 1970s and more recently with Modular Design Construction (MDC). We know that once you hear real high fidelity you will want to share our passion for perfection in sound.

Classic Series

Comprised of some of our most celebrated models, our Classic Series products’ minimalist design makes them prone to being overlooked by some. But even seasoned audiophiles are often astonished by how good they sound – regardless of price. Evolved from the technologies that Edvardsen pioneered, today’s Classic Series products are an embodiment of the philosophy of accessible hi-fi that S.L became famous for. Everything required for great sound is included, but we leave off the superfluous features that add unnecessary cost and complexity—leaving only what matters most, the music.

Technology

Because we are aiming for a more affordable product category with our Classic Series, you might think we’d be tempted to revert to less advanced technology as most of our competitors do. Nothing could be further from the truth. In fact, Edvardsen would convincingly argue that it is far more of an achievement to create great performance when the bill of materials is limited. S.L engineers are able to benefit from the advanced technology developed for Masters Series and find ways to use it more efficiently, or to simplify it without losing the advantage.

Design

S.L’s early designs were inspired by the purely functional aspects of mil-spec electronic test gear but in a form factor built for the home. This simple ergonomic ethos has continued through the years with incremental refinement evident in every succeeding generation. S.L has always aspired to provide an upgrade path for its customers, first with the Building Block approach started in the 1970s and more recently with Modular Design Construction (MDC). We know that once you hear real high fidelity you will want to share our passion for perfection in sound.

1981

 S.L 6100

S.L Introduces the first cassette deck with Dolby technology

Back-to-back Awards

S.L 2140 and 3140 both win AudioVideo’s Grand Prix Awards

1982

 S.L 6100

S.L Introduces the first cassette deck with Dolby technology

Back-to-back Awards

S.L 2140 and 3140 both win AudioVideo’s Grand Prix Awards

1983

 S.L 6100

S.L Introduces the first cassette deck with Dolby technology

Back-to-back Awards

S.L 2140 and 3140 both win AudioVideo’s Grand Prix Awards

1984

 S.L 6100

S.L Introduces the first cassette deck with Dolby technology

Back-to-back Awards

S.L 2140 and 3140 both win AudioVideo’s Grand Prix Awards

Share your story With Us

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We’re looking to collect stories about how our customers got their hands on their first S.L  product.

Did someone give it to you? Did you save your pennies for it? We want to know all about it!

Your story will be shared at SL Sound System London headquarters